Cinematic Storytelling Powered by AI. CRAFTED to Broadcast Standards
Combining over 20 years of top-tier VFX, character design, cinematography, and virtual production with THE POWER OF Generative AI.
Why WORK with me:
Traditional VFX Meets AI
Generative AI can produce incredible raw concepts, but algorithms alone won’t deliver a finished commercial or film
That is where my traditional experience and over 20 years character design expertise becomes your advantage. I draw upon a full creative pipeline from my industry experience to bridge the gap between cutting-edge AI and high-end post-production. By combining advanced models (ComfyUI, Flux, Veo, Kling, Runway, LTX) with a robust VFX pipeline, I craft broadcast-ready, emotionally compelling storytelling. You get the power and scale of AI, finished with the exacting eye of a experienced traditional film-maker and VFX artist.
Cinematic AI CreativE for Brands & Storytellers
A no-fuss approach to elevating your visual storytelling by combining decades of film-making & VFX experience with the power of AI
AI CONTENT CREATION
High-impact, no messing around, AI content creation. Decades of experience across all aspects of content creation combined with the power of AI.
Create premium content to elevate your projects, fast and efficiently.
Editorial, commercial, corporate, social, products, fashion and film.
Full pipeline expertise: ComfyUI, Kling, LTX Studio, Runway, VEO, Flux, Qwen
DIRECTION
Decades of experience working with brands and visual content, in-studio, on location, 3D / animation and in virtual production.
Direction for all formats, especially proejcts requiring and understanding of VFX. All of this experience is applied to all projects including, commercials, corporate, product, fashion, brands, drama.
Direction and VFX Supervision,
AI CHARACTERs
Decades of experience as a character specialist working as a senior character animator.
I offer a fast, flexible, high quality production pipeline that enables fast iteration, a consistent character look, creative control for high quality, consistent AI generated environments.
Seamless integration with VP if required.
VP & VFX SUPERVISION
Highly experienced Virtual Production and VFX supervisor. I bring over 20 years of on-set experience, providing end-to-end oversight from shoot through to final delivery. I specialise in ensuring seamless integration between production, real-time environments, and post, managing workflows, teams, and technical execution to achieve high-quality results efficiently. This foundation feeds into broader capabilities across emerging tools and creative technologies.
ABOUT ME:
Character animator, film-maker, VFX supe - enhanced by AI creative. Self-confessed adopter of all forms of creative technology
My career didn't start with AI. I’ve spent the last two decades building characters and worlds the hard way. I've worked across games, film and commercials using every leading-edge 3D and VFX tool. I've built an extensive toolkit and a solid film-making foundation.
I am an experienced Virtual Production supervisor and VFX specialist.
My Story:
My foundation was forged over 20 + years, working 9 years as a Lead Character Animator for studios including Sony Computer Entertainment and Acclaim. From there, I moved into high-end VFX for television commercials, stepping behind the camera to work as a cinematographer and director. For the last five years, I’ve been blending real-time 3D with filmmaking, as a Virtual Production (VP) Supervisor.
I've worked with clients including Standard Chartered, Unilever, BBH, DKLW Lowe, Network Rail, Audi, Barclays, Netflix, BBC, ITV, Sky
I take pride in understanding what it takes to get a concept, a shot or a film over the finish line to the highest standards. Communicating a director's vision, and knowing what a broadcast-ready frame demands.
The AI Shift:
Over the last year, I’ve pivoted my focus to include Generative AI as a key tool in my skillset. I focused on advancing, controllable workflows using Kling, Veo, Flux, and ComfyUI.
Using these powerful new tools through a rapid and steep learning curve, I am also aware of some of the biggest sticking points. AI tools are incredible at generating concepts, but for high-end use with a good level of control, the process requires real-world camera logic and cinematic vision.
That’s where my traditional background becomes my greatest asset. I don't treat AI as a magic button; I treat it as a new tool in my kit. In particular, my decades of experience as a character animation lead enables my work with AI characters across advertising, film and fashion.
My work involves taking advanced AI models layered with a traditional VFX and post-production pipeline. That can mean building complex, custom ComfyUI workflows, tracking and compositing elements in Nuke / Fusion, integrating 3D assets from Maya / Blender and finishing a honed cinematic look in DaVinci Resolve.
I speak the language of directors, executive producers, and VFX supervisors because I remain firmly grounded in those roles. I now use AI to help you tell better stories, faster, without compromising the craft..
Standard Chartered, Unilever, BBH, DKLW Lowe, Network Rail, Audi, Barclays, Netflix, BBC, ITV, Sky, RecodeXR, Carbon, Sony Computer Entertainment, Rage, Acclaim, Unilever, Barclays, BBC, ITV, Sky, Dove, Babybel, RKCR&Y, British Cycling, Formula1, BaberSmith, Domestos, Persil, Sunsilk, Huawei, J20, Subaru, Ogilvy&Mather, MindCandy, Signal, Freemans, Delta Capita, L’Oreal, CSL, SpinPalace, LBP3, War of the Worlds, Eddie Jordan, Signal, Cif, Simple Skincare, Lynx, Sure, Tresemme, McCann, Havas Lynx, TBWA
testimonials:
Lee Rayner, Director of Production Lime Pictures, All 3 Media: ‘I first worked with Paul when we required a complex, stunt-heavy sequence on a rooftop for a "tent-pole" block of episodes on Coronation Street. We wanted to push the boundaries of what was possible in a serial drama, and Paul was instrumental in delivering what became a soap-industry first. His work on that sequence was nothing short of incredible, and the final output was a testament to his expertise.
Throughout our professional history, Paul has consistently demonstrated a unique and rare set of skills. He possesses an extraordinary balance of technical mastery and creative vision, a combination that is difficult to find. Whether navigating the intricacies of Virtual Production or delivering high-end VFX, he approaches every challenge with a solution-oriented mindset.
Paul is my "go-to" expert for Virtual Production and VFX. I have recommended him frequently in the past and will continue to do so without reservation. He would be an invaluable asset to any production looking to innovate and deliver world-class visuals’.
Kharsim Yousef, Global Head Digital Experience, Standard Chartered: ‘For the release of our updated banking app, we were looking to break new ground and deliver something exceptional to our customers. Paul delivered an incredible, cutting-edge production for the release of our consumer app. The work spanned 10 territories and was produced using real-time visual effects which went above and beyond our expectations. We are delighted by the result and the many accolades it received’.
Mike Emmet, Associate Director of Marketing, TWI Cambridge: ‘I’ve worked with Paul for over 10 years, going back to him time and again for the quality of creative content he consistently delivers’.
Randy Quinn, Vice President Homecare, Unilever: ‘Paul delivered best example of brand communication’
AI TRAINING & CONSULTANCY
I provide AI creative consultancy and training for brands, agencies, and organisations looking to integrate cutting-edge tools into their creative workflows. With decades of experience across film, VFX, and virtual production, I work with teams to unlock the full potential of generative AI—whether that’s developing new visual concepts, streamlining production pipelines, or upskilling in tools such as Midjourney, Runway, and ComfyUI. From strategic guidance through to hands-on training, I ensure AI is not just adopted, but used with clarity, creativity, and commercial impact.
CLIENTS
Standard Chartered, Unilever, Barclays, BBH, McCann, DKLW Lowe, Samsung, Network Rail, Channel 4, ITV, Netflix, BBC, Sky, ITV, Manchester City FC, Sony, Sumo, F1, Brassic, Freemans
GET IN TOUCH:
Send a message to book a free 20-min brief call to tell me about your project: Looking forward to hearing from you!