AI Fashion – Lauren
Taking a look at the cost of overseas shoots:
Travel to far off exotic locations can be very expensive so I set myself the goal of creating a spec ad that maintained character and location consistency, and had the look and feel of a Vogue-style ad, that was shot in a swanky location in Dubai.
The tools I used on this production was Midjourney for the initial character design, Nano Banana for the outfit change and character model sheet, and Kling for the video output.
As usual, I chose music from Audiio.com and the final edit was cut together in Davinci Resolve.
The Takeaway
The takeaway from this process was the real benefit of using a multimodal model. In a ad campaign that uses a single model, it is vital that the look of the character is totally consistent. If one relies on the first frame/last frame approach, it is inevitable that the character or outfit will drift in it’s look. As with any job it’s vital to view the output with a critical eye, looking out for any deviations or coherence issues.
