Y&R LDN: Babybell

The ad is a mixture of live-action and 3D animation. The most challenging asoect of the job was that the anatomy of the Babybel footballer had such a small body and legs that it was difficult for the audience to get a proper read on the character's actions.

After a couple of revisions, I arrived at a scale that the client was happy with. At the same time, I shot plates for a Christmas ad, that had a Babybel snowman.